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International Space Station News

Monday, January 08, 2007

NASA looks to Star Trek as space apathy grips young

Young Americans have high levels of indifference about NASA's fresh vision of sending astronauts back to the moon by 2017 and ultimately on to Mars, recent study show.

Concerned about this lack of interest, NASA's image-makers are taking a effort to look at how to win over the young age group - media-saturated teens and 20-somethings rising up on YouTube and Google and largely apathetic to manned space flight.

The 2004 and 2006 surveys by a Houston company, Dittmar Associates, exposed high levels of apathy among 18- to 25-year-olds toward manned trips to the moon and Mars.

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